Commisioned by Avion Films and The Greek National Opera, Irina Shaposhnikova created unique costumes for the campaign that represent the new vision and artistic identity of The Opera in 2020. The film shows tree embryos, the prince, the musician and a ballerina. The three characters were selected to represent Opera, music and dance, which are the tree basic dimensions of the GNO. The three embryos are being born and taking their first breath in life and on stage. The campaign is being broadcasted through the television, internet and traditional media in Greece and overseas.